About Us

Pooch Avenue is a small family business in the Heart of England created and run by me, Jill, with the constant support of my family and always under the watchful eye of our two Tibetan Terriers and chief product testers, Alfie and Bertie. My love for dogs (both ours and every dog I meet!) has been my inspiration and will always be at the heart of everything I do.

Having spent several years running my own dog walking business, I longed for accessories that could stand up to the test of time whilst still looking super stylish! So I set out to create a range of products that combined top quality materials, comfort and style, with thoughtful details inspired by everything I've wanted on my long walks over the years.

Every collar and lead in our collection is lovingly crafted right here in my home studio, where I make sure each piece lives up to our incredibly high standards. Our Comfort+ Explorer Harness is designed to complement our collar and lead collection and incorporates thoughtful practical features that keep your dog safe and comfortable on every adventure.

Thank you for reading about us and for supporting a small, independent business, it truly means the world. We're excited to be part of the special moments you'll share with your furry companion.

Jill, Alfie & Bertie